Google expands use of trademarked terms in ads -- Google online advertisement -- InformationWeek

May 15, 2009

Continuing its dance in the minefield of intellectual property law, Google on Thursday announced a change in its advertising policy to allow advertisers to use trademarks associated with other companies in their ads under certain circumstances.

Google (NSDQ: GOOG) said the change will harmonize its policy on trademark use in ad text with industry standards...