Hulu's tug of war with TV - Los Angeles Times

May 11, 2009

Online video site Hulu trumpeted its ascension to the media big time a few months back with a dash of sardonic humor. In its debut TV commercial, in which Alec Baldwin mocks the audience's addiction to the very shows he creates as a fictional network executive, the site calls itself "an evil plot to destroy the world."

The joke is uneasily close to the truth for some in the television business...