Monday, May 11, 2009

Issue advocacy on the Internet, Part 1 | PBS

May 7, 2009

The Internet has been alternately characterized as participatory, conversational, and collaborative. By empowering its users to create (not just consume) content, it is by design a more democratic medium than any other.

There has been plenty of discussion about how, by giving everyone a public voice, the Internet is upending conventional power dynamics and enabling a new generation of opinion leaders. These new voices will not be judged by the pomp of their credentials, but by the "character of their content." What's more remarkable, however, is the sheer volume of voices that arise as a result of this medium and how, when enough of them are in unison, they can successfully bring about social change...