MTV shares ad revenue with web sites

May 4, 2009

U.S. cable network MTV will share ad revenue with social networking Web sites Twitter and Facebook in a content-sharing deal, a trade publication says.

The advertising industry journal AdAge says the revenue-sharing deal is a first for the Web sites, which in the past have allowed media companies such as CNN and Us Weekly to use their platforms merely to gain "exposure" for their services, The Washington Post reported Saturday...