Wednesday, May 20, 2009

New '2D barcodes' puts info at the tip of your camera phone - USATODAY.com

May 20, 2009

ScanLife and Jagtag want you to get in the habit of using your cellphone camera as a magic wand to extract digital content from inanimate objects. The tech start-ups are in a race to get consumers to scan "2D barcodes" — matrix-like patterns that can hold much more data than the ubiquitous striped barcodes.

ScanLife and Jagtag supply technology that let you use your camera phone to do the scanning. They can deliver anything you might see or hear on a Web page to your handset, paid for by publishers or advertisers. The companies are taking different approaches to rolling out this technology in North America. Though it's early, each has gotten large clients to run promising trials...