QR codes connect print to the Web | PBS
May 25, 2009
Point your phone at a printed page. Take a picture. Get taken to a website. That's the power of QR codes, codes embedded in print that can link cell phones to specific websites. They've been doing this for years in Japan, and now they are starting to do it in Europe. Sooner or later it will get to the States.
From the user's point of view, this is very cool. But the important issue for newspapers and journalists is that every click gives feedback on what is interesting to whom and when. In the post-Google advertising environment, QR codes could finally help solve the dilemma that has long plagued advertisers, the "50%-of-advertising-doesn't work, but-I-don't-know-which-half" problem...
Point your phone at a printed page. Take a picture. Get taken to a website. That's the power of QR codes, codes embedded in print that can link cell phones to specific websites. They've been doing this for years in Japan, and now they are starting to do it in Europe. Sooner or later it will get to the States.
From the user's point of view, this is very cool. But the important issue for newspapers and journalists is that every click gives feedback on what is interesting to whom and when. In the post-Google advertising environment, QR codes could finally help solve the dilemma that has long plagued advertisers, the "50%-of-advertising-doesn't work, but-I-don't-know-which-half" problem...
posted by Connect Ohio at
8:05 AM
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