Verizon spends $200 in advertising alone per FiOS customer - FierceTelecom
May 18, 2009
SAN FRANCISCO (AdAge.com) -- It's been almost five years since Verizon wagered $23 billion to build Fios, the fiber-optic-service network that promised to upend the cable world. Since then, it has spent additional millions marketing it -- nearly $100 million last year alone. It's pulled out all the stops, even running a TV ad with jaw-dropping special effects featuring director Michael Bay, and a seemingly ubiquitous campaign that mocks a hapless cable installer continually outwitted by his counterpart at Fios. The tagline: "This is Fios. This is big..."
SAN FRANCISCO (AdAge.com) -- It's been almost five years since Verizon wagered $23 billion to build Fios, the fiber-optic-service network that promised to upend the cable world. Since then, it has spent additional millions marketing it -- nearly $100 million last year alone. It's pulled out all the stops, even running a TV ad with jaw-dropping special effects featuring director Michael Bay, and a seemingly ubiquitous campaign that mocks a hapless cable installer continually outwitted by his counterpart at Fios. The tagline: "This is Fios. This is big..."
posted by Connect Ohio at
11:52 AM
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