Building the next-generation Web experience - InternetNews.com

NEW YORK -- Corporations building the next generation of user experience will have four attributes, and companies will need five skills to meet the challenge, according to Moira Dorsey, Forrester Research vice president and research director, who spoke at Forrester's Customer Experience Forum 2009.

She said that the ideal Web experience of the future will be Customized, Aggregated, Relevant and Social (with the acronym "CARS" as a mnemonic). She pointed to several services that take advantage of social networking and aggregation to deliver customized and relevant data to users...