Digital technology and dollar signs - Los Angeles Times

Talk to filmmakers and media executives about the Internet -- the biggest tectonic shift in the entertainment industry since the advent of cable -- and they typically gripe about two things. Consumers, they say, predominantly seem to want to watch short video clips, and the economic models for earning a decent return on Internet content are still hazy.

About 15 years after Americans started exploring the Web, there's still anxiety about the business potential of digital entertainment and a reluctance to explore new creative possibilities. NBC Universal Chief Executive Jeff Zucker is fond of expressing his fear that the media conglomerate will have to swap the "analog dollars" it earns from broadcast television for "digital dimes..."