eProximiti joins with Glimcher Realty Trust to launch mobile marketing technologies nationwide

COLUMBUS, OHIO (June 17, 2009) – Starting today, shoppers at Polaris Fashion Place can surf the Web while they shop, gaining access not only to free wireless internet but also a host of local merchant promotions. Columbus-based technology company eProximiti has partnered with Glimcher Realty Trust (NYSE:GRT) to launch a new mobile marketing and free wireless internet platform nationwide.

According to eProximiti Principal and Co-founder Jeff Harper, “We have created a web-based, interactive marketing product that uses mobile, consumer technologies to reach customers on their own terms. This technology also gives local merchants the opportunity to help shape their customers’ shopping experience.” eProximiti brings special retailer driven offers immediately to the consumer through emails and text messages, meeting digital-age expectations through their mobile technologies. Since 70 percent of purchase decisions are made at the store, eProximiti has the ability to influence consumers at the point of purchase...