How automakers used Twitter and blogs to keep all in the loop | Article |
What would you do if you were unplugged all day one Sunday, and came back to reality to discover that your company’s CEO was just forced to leave?
One General Motors communicator had just finished celebrating his son’s birthday when he learned President Obama asked his company’s CEO, Rick Wagoner, to step down. GM Director of Social Media Chris Barger quickly tweeted Sunday evening, “I wish I had more for you. Details sparse right now, obviously. When I know more, so will you...”
One General Motors communicator had just finished celebrating his son’s birthday when he learned President Obama asked his company’s CEO, Rick Wagoner, to step down. GM Director of Social Media Chris Barger quickly tweeted Sunday evening, “I wish I had more for you. Details sparse right now, obviously. When I know more, so will you...”
<< Home