Services make it easier to buy via cellphone - NYTimes.com

SAN FRANCISCO — On a PC, having to fill out a form and type in a credit card number to buy something is only mildly annoying. On a cellphone, it could make you want to skip the purchase entirely.

Mark Britto of Boku hopes people will pay using their phone numbers instead of credit cards.
This is why investors, start-ups and major corporations are pouring money into services that make it easier to use cellphones to buy goods and transfer money...