Sprint: Pre sales were record-setting awesomeness

June 8, 2009

Sprint-Nextel Corp. is loving its Pre right now, thanks to the sales record the device set on Sunday for the most sales on the first day and first weekend for any Sprint device. Many locations sold out (as anticipated thanks to stocking shortages).

The carrier is using the success (no specific sales figures have been released) as a proof point for a turnaround at the company, which has been suffering increased churn and profit loss for several quarters. It also has the perception of falling behind its competitors in the hot device category, an image the company is eager to shed...