To get ahead in this e-world: Create and market content - USATODAY.com

Q: Everyone says we are supposed to grow our business digitally in this digital age. But for the average small business, what really can or are we supposed to do, other than have a great website and maybe a blog? — Bill

A: Yes, we have all heard the same advice, and I am even responsible for disseminating some of it: Use social media! Tweet (if you must!) Work your SEO! Go viral!

While it does indeed all work, it also can be a bit overwhelming, so that is why today I want to make it as simple as possible. To get ahead in this e-world, there are two essential things you must do...