Twitter helps Dell rake in sales - washingtonpost.com
June 12, 2009
SAN FRANCISCO (Reuters) - Social media company Twitter is struggling to craft a profitable business model, but the Web-based service has helped Dell Inc chalk up millions of dollars in sales.
Dell said on Thursday it has raked in more than $3 million from Twitter followers who clicked through its posts to its Web sites to make purchases. The company, which has posted to Twitter about two years and tracks the sales with proprietary software, made more than $1 million in the past 6 months...
SAN FRANCISCO (Reuters) - Social media company Twitter is struggling to craft a profitable business model, but the Web-based service has helped Dell Inc chalk up millions of dollars in sales.
Dell said on Thursday it has raked in more than $3 million from Twitter followers who clicked through its posts to its Web sites to make purchases. The company, which has posted to Twitter about two years and tracks the sales with proprietary software, made more than $1 million in the past 6 months...
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