Walmart, P&G, Unilever learn from their marketing mistakes - Advertising Age - News
June 15, 2009
"Regardless of how global digital media may be, what works best tends to be tailored to local populations, Mr. Rangaiah said. 'Even in the digital space, I think there's a lot of localization and customization that needs to be made,' he said. 'Obviously broadband penetration is greater in developed markets. But if you look at mobile penetration, it's really growing in developing markets...'"
"Regardless of how global digital media may be, what works best tends to be tailored to local populations, Mr. Rangaiah said. 'Even in the digital space, I think there's a lot of localization and customization that needs to be made,' he said. 'Obviously broadband penetration is greater in developed markets. But if you look at mobile penetration, it's really growing in developing markets...'"
posted by Connect Ohio at
5:18 AM
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