AT&T stresses need for wireline home phone | Telecompetitor

Using emergency 911 calling as a backdrop, AT&T is stressing the need for families to maintain at least one corded wireline phone in their home. “At home, a landline phone can serve as their reliable ‘home base’ in an emergency, and it can give consumers added peace of mind at an affordable price,” said Joey Schultz, AT&T vice president consumer marketing in a company statement.

AT&T is partnering with the National Emergency Number Association (NENA) to raise the awareness of the ‘safety’ of corded wireline phones . They both conducted a survey on the use of 911 and emergency planning among families. “The more choices you have to reach 9-1-1 in an emergency, the better, and a corded landline phone should be one of those options,” says one of survey result’s assertions. They’ve built an entire AT&T E911/ emergency planning PR campaign around the project...