Is Facebook past its prime? - PC World

Is Facebook on its last legs? Is it going to pull a MySpace on us? Will Facebook be the Internet's hip site du jour one day, then suddenly lose the love and affection of most of its followers the next? We hope not. But various irritations associated with the site could contribute to its eventual demise.

Already, in the first quarter of this year, the "bounce rate"--the percentage of visits to Facebook.com that consist of a single page view and then a quick exit--has grown by 19 percent, according to Internet traffic research firm Alexa. Though that statistic hardly qualifies as conclusive proof of Facebook's imminent demise, it does raise the possibility that a large number of Facebookers are surfing over to the site, finding little there of interest, and promptly leaving...