Thursday, July 16, 2009

Phoenix Center releases 'Broadband Adoption Index'

WASHINGTON, July 15 /PRNewswire-USNewswire/ -- Establishing appropriate targets for broadband deployment and adoption requires a sophisticated and analytical framework for evaluating the complete value to society of broadband connections by technology. Today, the Phoenix Center released a comprehensive methodology called the Broadband Adoption Index or "BAI" for establishing those targets and comparing the effectiveness of broadband policy between societies.

"Making sure that all Americans have access to broadband is serious business, and measuring broadband's economic and social impact requires serious tools of analysis," said Phoenix Center President and co-author Lawrence J. Spiwak. "Broadband access is important to society because it is believed to spur economic growth and development, but different methods of access provide different impacts to economic and social activity. The approach we outline today is the first attempt to analyze the full social value of different methods of broadband access and place them into one index..."