Twitter: A new tool for British civil servants -- Twitter -- InformationWeek

Twitter may restrict its posts to 140 characters, but the British Cabinet Office needed 20 pages to explain the microblog to its civil servants.

In a document that included objectives, metrics and five appendices, civil servants last week were advised to produce between two and 10 Tweets per day -- at least 30 minutes apart to avoid overwhelming followers -- in an "informal, 'human' voice' to promote "comprehension of and engagement with our corporate messages..."