Monday, August 17, 2009

DirecTV offers NFL Sunday Ticket via Internet in NY trial - USATODAY.com

NEW YORK — DirecTV will intensify its rivalry with cable Monday by giving cable subscribers in Manhattan first crack at buying the satellite company's exclusive NFL Sunday Ticket games to view via broadband.

"Sunday Ticket is a big part of what DirecTV is all about — it's a core piece of our franchise," says Jon Gieselman, senior vice president for advertising and public relations. "There's a big business there, and we want this to be a complement to that..."