Facebook nears "must-use" status, with eBay and Amazon - Business Center - PC World

The purchase of FriendFeed is but a sideshow in Facebook's drive to make itself a must-use social networking site, but it does show the lengths the company is willing to go to become king of all social media.

This feels early for consolidation in social media, though with profits still elusive, some companies, like FriendFeed, will accept financial shelter when it is offered. The founders, it has been much reported, are former Google stars whose talents may be more profitably used at Facebook...