Tuesday, August 11, 2009

Is the Amazon Kindle good for business? - Business Center - PC World

What It Is: Big business has learned its lesson about paper consumption: We read Word docs on laptops, use the copier sparingly and print only what we need. Yet, the paperless office is still a distant dream. E-Readers at least give the trees--and therefore the human race--a chance. The 170 dot-per-inch screen resolution--well over twice that of the typical computer monitor--lessens eye fatigue. Right now, the Amazon Kindle DX, with its 9.7-inch screen, is as close to reading printed material as possible on an electronic device.

Why The Hype: Companies such as Amazon, Sony and others have targeted the thriller-loving consumer crowd with huge marketing campaigns. Meanwhile, newspaper industry struggles have generated lots of press about e-readers as a future platform for news...