P&G hopes to cast spell on consumers with high-tech ads - Business Courier of Cincinnati:

In a first for its multibillion-dollar advertising efforts, Procter & Gamble Co. is using the hocus-pocus of technology to show off one of its top brands.

P&G has launched a first-of-its kind campaign, using a Webcam and three-dimensional effects to show consumers how its Always Infinity feminine care line works. The technique, called “augmented technology,” pro­jects the consumer’s image in real time on the screen...