Social Web reshaping how media works: Shirky - InternetNews.com

SAN JOSE, Calif. -- The one thing the rise of social media's proven is most of us aren't couch potatoes. In a wide ranging analysis of social media trends, author Clay Shirky said for years we've been operating on a "lousy understandings of human behavior."

Shirky, author of "Here Comes Everybody," said that in the 1990s, the prevailing wisdom was most people spent hours watching television because they liked it. He doesn't deny that the TV remains a popular pastime, but said the rise of social media shows people also want to produce and interact with content...