Sony cuts prices on e-books and unveils readers - NYTimes.com

Adding to mounting tensions in the publishing industry over the pricing of electronic books, Sony Electronics announced Tuesday evening that it was lowering prices for new and best-selling books in its e-book store, to $9.99 from $11.99.
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The new Sony Readers, which are replacing more expensive models and going up against the Kindle.
Book publishers have worried about the $9.99 flat price ever since Amazon.com introduced it for its Kindle reader in 2007, fearing that it could cannibalize sales of higher-priced hardcover books...