Wednesday, September 30, 2009

MediaShift . Local politicians use social media to connect with voters | PBS

Local Politicians Use Social Media to Connect with Voters

When television cameras panned across the room full of senators and representatives during the recent presidential address to a joint session of Congress, the audience at home caught a glimpse of several political leaders tweeting away on their BlackBerry phones.

At the national level, social media has been embraced by many politicians. Even the White House has a Twitter account and Flickr feed. But is the same true of local campaigns and politicians? How much are Facebook, MySpace and Twitter being integrated into the communication strategies of local political campaigns?