Movie apps get social as studios integrate Facebook connect | PBS

Movie studios fully understand the influence that word-of-mouth reviews, whether positive or negative, have on box office receipts. Social networks are accelerating this conversation as consumers hype or hurt a movie's perception.

Many observers speculate that moviegoer talk on Twitter, which often comes straight from a mobile phone inside a theater, can impact a film's opening weekend. As a result, studios are experimenting with ways to tap into the viral discussion, create awareness on social networks, and transform the mobile phone into a driver of positive buzz and box office earnings...