Scripps taps educational niche with new Cincinnati web site

Cincinnati Magazine and WCPO-TV Channel 9 today launched a new Web site that consolidates information about local educational institutions, from daycare centers to colleges and universities.

The site is called Cincy School Zone and it’s part of a strategy by Cincinnati’s E.W. Scripps Co. to focus on niche-oriented news sites to drive traffic and advertisers to its online properties. Here’s a story explaining the strategy that we published last summer...