College radio on the Internet offers more advantages for listeners « � The Miguelpineiro.net Blog

The future of radio is at stake. As we quickly move into the 21st Century, our consumers are changing their listening mediums and we must stay abreast of those listening needs and modes.

Traditional college radio broadcasts may be lost in translation if they cannot keep up with technological changes. Some radio broadcast owners are ignoring these trends, which may hurt their ratings if listeners increasingly move away from traditional college radio to college radio on the Internet. Still others perceive college radio on the Internet as a dead medium, however it can be revived if colleges continue to research listener audiences and trends...