Firms get a hand with Twitter, Facebook - WSJ.com

Sylvester Chisom began paying a consultant last summer to blog on Twitter, post status updates on Facebook and run marketing campaigns on both sites for his auto-detailing business.

He thinks the service, which costs $450 a month, is worth it. "It's just better having somebody else dedicated to thinking of stuff to put up," says Mr. Chisom, co-owner of Showroom Shine Express Detailing LLC in St. Louis...