Wednesday, October 7, 2009

Internet ad spending down, but it could be worse - InternetNews.com

Internet advertising revenues checked in at $10.9 billion for the first half of the year, a 5.3 percent decline from the same period in 2008, according to the Interactive Advertising Bureau.

Search and display-related advertising continue to represent the largest percentages of overall interactive advertising spend. Search revenues amounted to more than $5.1 billion for the first six months of 2009, up slightly from that same period in 2008, according to the IAB report...