TechLife Columbus: 2Checkout.com: Secrets to Survival - Retail Merchandiser - Redcoat Publishing

Alan Homewood started 2Checkout.com in his house in 1999. In 2001, he added his first employee, and by the end of that year, he and his staff of five moved into their first office. By the end of 2002, they were in their second office, and by 2003, the company had expanded across the entire building.

With a vision to provide a low cost of entry for companies needing to outsource their e-commerce needs, Homewood skillfully navigated the dot-com boom and bust, but those years weren’t without temptation. In 1999, the cost for processing and accepting payments on line was high. Start-up or small businesses often faced up-front costs of $500 plus a monthly fee and a mandatory multi-year contract...