Wharton’s Web site boosts its brand, and brings in cash | Article | Homepage articles

The Wharton business school's interactive site offers free podcasts, videos and social networking — and brings in revenue

While he’s not exactly cheering on the economic crisis, Mukul Pandya sure is flush with first-rate content as a result of it. Knowledge@Wharton, the online journal for the Wharton School of Business, has never been more relevant, says Pandya, editor-in-chief of the site...