E-reader for recipes seeking holiday upswing - Austin Business Journal:

A 4-year-old Austin company is expecting the rising interest in electronic books to boost the sales of kitchen-based electronic recipe readers that were launched last year.

Key Ingredient Corp. is planning to quintuple the number of Demy e-reader devices it sells during the upcoming holiday season. The company launched the e-readers in 2008 as a way to distribute some of its 142,000 recipes that are available on its Web site, similar to Apple Inc.’s iTunes Web site...