Executives use blogs and social media - Industry News - Portfolio.com

Ross Martin's business cards say he's senior vice president, MTV 360 Development and Productions, but according to his own description, his job involves, meeting with "the most fascinating people in the world." "In. The. World," he emphasizes.

"And they are in and out of this building," he says, gesturing around his corner office on the 23rd floor of the Viacom unit's headquarters at 1515 Broadway on a recent afternoon. "You can't keep it to yourself..."