Sony's Hirai hopes for quick start to online content service - PC World

Sony is hoping to launch its planned online content service early next year and expects it will give the company an advantage in the increasingly competitive consumer electronics market, the executive heading up the project said Friday.

"I'd like it to get off the ground as quickly as possible," said Kaz Hirai, executive vice president of Sony and head of its Networked Products & Service Group, in an interview at the company's Tokyo headquarters. "Earlier in the year is more preferable..."