News website pins its hopes on tweens -- latimes.com

The grand debate over how to save journalism has pondered many big solutions, such as making consumers pay for online news, strong-arming aggregators like Google into sharing ad revenue with newspapers and funding public-interest reporting with charitable donations, big and small.

Legions of commentators and bloggers have raged. Innumerable conferences have been convened. And a select few have taken action -- creating vehicles that promise to reach new audiences while making some money along the way...