Old-line companies turn to social media for marketing - Houston Business Journal:

Publicly traded insurance giant HCC Insurance Holding Inc. has turned to social media to market its products to agents and potential customers.

While the insurance company is typically known for sticking to more low-key advertising and marketing channels, HCC Medical Insurance Services LLC, a unit of Houston-based HCC, has posted a tweet on Twitter targeting health insurance sales agents: “CONTEST!! Health agents – Would you like the chance to be rewarded for offering new products?...”