Monday, December 21, 2009

Online charity’s best day of the year? Dec. 31 - NYTimes.com

For charities that solicit donations online, Dec. 31 is more than New Year’s Eve — it is the most lucrative day of the year.

New data from Convio, a software company, shows that charitable donors that use Convio’s online giving systems made 13.2 times more gifts last Dec. 31 than the daily average for the rest of 2008, and that the charities raised 22.5 times more money than they did on an average day...