Wednesday, December 30, 2009

Online shoppers were more satisfied this season - NYTimes.com

More people than ever shopped online this holiday season, and they were happier to do so.

Customers were more satisfied than ever with e-commerce sites while holiday shopping, according to ForeSee Results’ E-Retail Satisfaction Index, which uses methodology developed at the University of Michigan to study consumer satisfaction. Satisfaction rose 7 percent to 79 out of 100, the highest since the survey began in 2001...