Tuesday, December 22, 2009

The science of managing search ads - NYTimes.com

MOUNTAIN VIEW, Calif. — Cyber Monday had gone swimmingly for Tiny Prints.

Despite the economic downturn, customers streamed into the Tiny Prints online store on the Monday after Thanksgiving, called Cyber Monday because it is one of the busiest days of the year for Web retailers. They snapped up the company’s custom holiday cards at roughly twice the rate of a year ago...