Social media influencing holiday purchases -- InformationWeek

Social media is beginning to have a strong influence on purchases made by online shoppers, according to the latest comScore poll on online holiday spending.

The online measuring firm found that 28% of the responding online shoppers in its latest poll said social media influenced their shopping decisions. comScore said that holiday spending hit $16 billion for the first 36 days of the November-December shopping season. The figure represented a 3% gain over the similar period in 2008...