A Web of classified ad rivals challenges Craigslist - BusinessWeek
Fabrice Grinda is bullish on Brazil and betting big on Internet classified ads in South America's largest country. This year, Grinda's New York-based company OLX opened an office in São Paulo, hired locals to translate the OLX site into Portuguese, asked top real estate brokers and auto dealers to offer low-priced listings, and recruited an executive from eBay (EBAY) in Latin America.
That approach has worked well for OLX in Mexico, Spain, Portugal, Russia, and a handful of other countries. And in September, OLX became the leading classifieds site in Brazil, surpassing local rival QueBerato in visitors, according to researcher comScore (SCOR). Craigslist, which has come to dominate the U.S. and other markets by charging no fees for most ads, is a distant No. 42 in Brazil, according to comScore. "I would like to think we have a chance to become the Craigslist of the rest of the world," Grinda says...
That approach has worked well for OLX in Mexico, Spain, Portugal, Russia, and a handful of other countries. And in September, OLX became the leading classifieds site in Brazil, surpassing local rival QueBerato in visitors, according to researcher comScore (SCOR). Craigslist, which has come to dominate the U.S. and other markets by charging no fees for most ads, is a distant No. 42 in Brazil, according to comScore. "I would like to think we have a chance to become the Craigslist of the rest of the world," Grinda says...
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