Monday, January 4, 2010

Newspapers see the appeal of a local Web gadget, SeeClickFix - NYTimes.com

Doug Hardy, an associate editor and Internet supervisor for The Journal Inquirer in Manchester, Conn., wanted to increase page views on its Web site.

Mr. Hardy had heard about SeeClickFix.com, a local advocacy Web site that lets users write about issues to encourage communication between residents and local government. SeeClickFix users post a complaint about problems that occur within a set of boundaries on a Google Map, like graffiti at a bus stop or potholes on a busy street, and the site communicates the problem to the appropriate government agency and marks the problem on the map...