Digital Domain - Paperless Post Joins Rivals to Evite - NYTimes.com

EVEN before Google became a verb, Evite became a noun.

For Evite’s challengers — and there are many — the most difficult task isn’t surpassing its list of features, but overcoming the entrenched place of “evite” in everyday language. One doesn’t send “online invitations”; one sends evites. And the company says it sends more than 720,000 a day...