Monday, October 25, 2010

Ohio keeps pace with national broadband adoption increases - sees a significant jump in targeted groups

By: Rachelle Manson

Home broadband adoption in Ohio is continuing to increase right alongside the national average.

According to Connect Ohio’s 2010 Residential Technology Research, 66 percent of Ohioans currently subscribe to some type of broadband service at their home, an increase from last year’s rate of 62 percent.

Pew Research Center’s Internet & American Life Project national broadband survey results show that 66 percent of national residents have high-speed Internet in their homes, compared to 63 percent last year. The study was conducted among a sample of over 2,000 adults by Princeton Survey Research Associates and also shows the trends in broadband adoption, as well as the attitudes toward broadband and broadband
investment.

Pew is a nonpartisan, nonprofit “fact tank” that provides information on the issues, attitudes, and trends shaping America and the world. The Project produces reports exploring the impact of the Internet on families, communities, work
and home, daily life, education, healthcare, and civic and political life.
Both the Ohio and national broadband adoption rates rose from 55 percent in 2008.

With an overall increase of 10 percent since 2008, the data show that U.S. citizens and Ohio residents are becoming more connected to high-speed Internet service in their homes. Ohio residents are demonstrating the increasing value of broadband service as a resource for communication, healthcare, government, e-commerce, and a wealth of knowledge.

While broadband adoption statistics and the reasons for nontechnology use between
residents of Ohio and the United States are similar, the state is seeing more individuals using the Internet. Connect Ohio research shows that families with children are traditionally more likely to adopt. Groups that are slower to adopt technology include: under-educated individuals, senior citizens, and low income households, according to Connect Ohio’s 2010 technology research.

The national and state averages for minorities who have recently subscribed to high-speed Internet service have increased at a rapid rate this year. Among African-Americans in the state of Ohio, broadband adoption increased to 52 percent in 2010
from 46 percent in 2009. Across the country, 56 percent of African-Americans now subscribe to broadband, compared to46 percent in 2009.

The increase of broadband adoption across the state, as well as throughout the country, relates the increasing value of broadband subscribership and shows a steady decrease in the digital divide. For detailed survey results and analysis, visit http://connectohio.org/_documents/Binder1.pdf for the results of Connect Ohio’s survey, and http://pewinternet.org/Reports/2010/Home-Broadband-2010/Summary-of-Findings.aspx for the complete results from Pew Research.