How Starbucks plans to capitalize on free Wi-Fi

Mashable

Starbucks stores nationwide now have free Wi-Fi, but details around the second piece to the coffee retailer’s digital strategy — the Starbucks Digital Network — have been slim. Here’s how Starbucks plans to cater to digital consumers and premium content providers through its Digital Network.

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Big digital ambitions may be brewing at Starbucks

Puget Sound Business Journal (Seattle)

Starbucks Corp.’s plan to start offering web content to store customers in the fall may mark the beginnings of a broader digital strategy for the Seattle-based coffee chain, analysts and observers of the company say.

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Starbucks to Offer Free Wi-Fi Service

Wall Street Journal

Starbucks Corp. will make wireless Internet service free at all U.S. stores starting July 1, eliminating a previous fee of $3.99 for two hours of access.

The move comes after McDonald’s Corp. earlier this year dropped all access fees on wireless Internet service, as the fast-food chain sought to make its restaurants a more suitable place to hang out.

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