Advertising - Pay-per-click web advertisers fight costly fraud - NYTimes.com
May 12, 2009
GIVEN the state of the automobile industry and the economy, it is understandably a rough time to run a company called NewCars.com, a subsidiary of Cars.com.
As the company, based in Santa Monica, Calif., tries to ride out the economic downturn, the last thing it needs is to get tricked by people trying to game the online pay-per-click advertising system.
But, according to Cars.com, that is what has been happening. Over the last year, a substantial number of clicks on NewCars.com ads have come from Bulgaria, Indonesia and the Czech Republic, countries where the company does no business...
GIVEN the state of the automobile industry and the economy, it is understandably a rough time to run a company called NewCars.com, a subsidiary of Cars.com.
As the company, based in Santa Monica, Calif., tries to ride out the economic downturn, the last thing it needs is to get tricked by people trying to game the online pay-per-click advertising system.
But, according to Cars.com, that is what has been happening. Over the last year, a substantial number of clicks on NewCars.com ads have come from Bulgaria, Indonesia and the Czech Republic, countries where the company does no business...
posted by Connect Ohio at
8:46 AM
<< Home