Companies need social media all-stars - InternetNews.com

June 4, 2009

NEW YORK -- Branding is about people, not company names, according to Steve Rubel, Edelman Digital director of insights, Web PR veteran, and author of the Micro Persuasion blog.

Speaking the Mediabistro Circus, Rubel told attendees that companies will need to put faces on the brand in order to win acceptance...